zacharyfox.com

Just received this email from google. Looks like a new feature for adwords advertisers. I’m not sure how well this is going to work for most verticals, but for local searches, this could be very effective.

Hello **************,

We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.

In the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature - and any resulting clicks - for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.

Each ad’s eligibility will be determined by its landing page and only ads with landing pages that can be adapted for viewing on mobile browsers will be shown.  You can monitor each ad’s performance via a special performance tracking page within your account called “Performance Data: Search Ads on Google Mobile Search.”

Again, you will not be charged for clicks on these ads until November 19, at which time we will begin charging the usual CPC prices.  And as always, you may opt-out of this feature at any time.

We hope you find this new feature helpful and profitable, and we urge you to learn more about it at our AdWords Help Center:

http://adwords.google.com/support/bin/answer.py?answer=72226

Thank you for advertising with Google AdWords.

Sincerely,

The Google AdWords Team

This entry was posted on Tuesday, September 11th, 2007 at 2:39 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.