Comments on: Google Conversion Optimizer Results

By: Cheamsleste

Cheamsleste — Wed, 04 Nov 2009 17:39:01 +0000

Recently, there has been a great deal of investigation by the
US Federal trade comission against blogs and website promoters
for not stating their advertising revenue, or existing
connections with advertising agencies.

What are your thoughts about how this could effect
the blogging world?

By: David from About Results Marketing

David from About Results Marketing — Sat, 13 Oct 2007 00:19:40 +0000

Thanks for the useful posts. Most people are wary about putting up their data. I’ll definitely be looking into Google Optimizer when I manage my PPC campaigns.

By: Zachary Fox

Zachary Fox — Tue, 09 Oct 2007 00:32:49 +0000

Dave,

I would try it. Especially on accounts that you haven’t had the time to really work on yet. I think for the PPC professional, this might end up being a good tool to use “in the meantime”. Say, when you first take over an account that has some history.

One more thing to remember about my campaign, it is on the main keyphrases, so there’s probably lots of room for improvement there. Since Google won’t show you all the broad matches, it’s possible that they are doing nothing more than adding their own secret campaign negative words, and raising your CPC on your better converting terms.

Again, since Google won’t tell us what all it does, I don’t think it’s an ultimate solution, just something that might come in handy in a pinch, or for non-professionals to use to get started with PPC.

By: Dave Davis

Dave Davis — Tue, 09 Oct 2007 00:10:47 +0000

Great article Zachary. I have not seen many case studies yet (None actually) on conversion optimizer. The big accounts with greater than 300 conversions are the accounts I cannot risk even a 7 day drop (That’ show thin our margins are!). Initial reports seem to be bad but your case study tells a different story.

I think I’ll give it a try this week.
Thanks for posting.