Ecommerce Ninja - The Zachary Fox Blog » Conversion Optimization

Google Website Optimizer, the Universe, and Everything

Zachary Fox — Tue, 18 Sep 2007 15:06:55 +0000

Just random, I thought that some of you might find this entertaining. I’m running a Google Website Optimizer experiment, and as of this morning, my best combination is … well, if you’re a fan you’ll understand.

Obviously, this experiment is a long way from finishing. I might actually have to scale it back and re-run it. I don’t think the page I’m testing has enough traffic to test all the variables I’m testing at once in a reasonable amount of time. I’ll try and cover that when I write about my experience with Website Optimizer later this week.

Make more money – without spending more

Zachary Fox — Sun, 16 Sep 2007 15:13:31 +0000

Everyone knows that you have to spend money to make money, but what if you could double your sales without spending anymore on advertising or search engine optimization? You already have the potential. The top ecommerce sites on the internet are converting at over 10%. If you are one of them, then congratulations, if not, check out this article at the SEO world blog.

Don’t you know your strategic and tactical angles the best of all? Wrong. Not when it comes to landing page design. It’s the visitor to your page that will help design it for you. But – only if that visitor is tracked and tested in such a way that you can quantify the relevancy and conversion factors of that visitor.

Stay tuned. I’m going to give a run down on Google’s Website Optimizer later this week.

Bryan Eisenberg Interview

Zachary Fox — Sat, 08 Sep 2007 02:44:47 +0000

Bryan Eisenberg gave the best presentation I saw at SES San Jose this year (I missed are paid links evil, my partner in crime got to attend that gem of a session), so I’ve been looking at some of his work more closely. I’m very intrigued by the Persuasion Architechture, and the idea of creating visitor profiles and role playing through them as you design and optimize your site.

Stephan Spencer, Netconcepts’ founder and president, interviewed Bryan about personas and Persuasion Architecture. Read more about how this unique insight into designing customer-specific content will help you understand how to convert views into sales.

read the interview with Bryan Eisnenberg