Control Your Page Rank
Last week, Rand Fishkin published an interview with Google’s Matt Cutts. Matt repeated, in plain English, that it’s perfectly safe to use nofollow on your internal links, to control the flow of PageRank within your own site. I thought this would end the controversy, but Rand’s interpretation of Matt’s comments left an opening for the semantic parsers of the world to pick a fight.
So we can’t really control our page rank, but it turns out that we can (and should!) be controlling the flow of internal page rank on our sites. This article describes in simple terms what this means, and gives an easy example of how you can get started controlling your page rank and getting more pages indexed.
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